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Social Media Marketing
The internet has around 4.54 billion users out of which of 3.725 billion are active social media users!
Social Media Marketing
Around 42% of the community uses social media regularly. That is a large number of people to who you could be marketing. There is a world of possibility for your business on social media, you just require to know how to unlock it.
SoftDigics Approach to Social Media Marketing
Our team will work with you to generate a social media strategy based on the business goals that matter to you. Whether you need to develop your community, engage better with your current community, capture data or utilize social platforms for competitions, our team will help you spot the possibilities to build a better online brand presence.
We understand your customer journey
1. Awareness: Your brand is entered into your target audience for the first time. Building brand awareness is the method of creating this initial recognition and introduction to your brand to a completely new audience.
2. Interest: Your target audience is aware of your brand and the object is to build interest by cultivating and nurturing a closer relationship, awareness and affinity to your brand.
3. Consideration: Your audience is now in the decision-making stage and considering whether to make a purchase or taking a specific action. In this stage, messaging moves towards a stronger and more specific call to action.
4. Action: Your audience has taken action towards growing a customer, client, or taking a specific action. Depending on your business model, this may be an online purchase, an inquiry form submission, or arranging a meeting/appointment for your services.
SMM- The Need of the Hour!
In this online digital world, leveraging the power of social media is a MUST! And with the correct Social Media Marketing (SMM) strategy & planning, you get to do the same and attract even more potential customers. Many social media sites such as Facebook, Linkedin, Twitter, Instagram, and others enjoy having a huge number of users who are always keen to look for something specific. You can easily take the attention of your customers with a robust Social Media Marketing strategy/automation. Also with an effective SMM plan, you easily get to filter your target audience.
Basically, it is the use of social media websites to market your brand and generate free organic traffic to your site. This eventually leads to optimizing the website’s rank on search engines, and result in showing it in the first few search results in SERP.